Power of Pearl


Power of Pearl

When one mentions rare and elegant pearls, what comes to mind are the golden South Sea pearls of Palawan. Such is Jewelmer‘s global reputation and reach of producing the world’s most lustrous cultured South Sea pearls and fine jewelry today.  Recently, Jewelmer, in collaboration with Tatler Philippines presented “Power of Pearl: The Farm beneath the Sea” preview at SM Aura, prior to its international tour.   The film is a masterpiece, a brilliant piece of work.

Always thinking outside of the box, Philippine Tatler‘s Irene Martel Francisco, who with Jewelmer’s Jacques Branellec welcomed the personalities who champion environmental conservation. The preview was attended by French Ambassador Nicholas Galey and Mme. Camelia Galey, environmentalist Gina Lopez, filmmakers and producers Dani Faith Leonard and Alex Cirillo of Big Vision Creative; Film directors Ahbra Cale Perry and R.T. Higgins as well as distinguished members of society.  This event was hosted by RJ  Ledesma .

The pearl is an indicator of the health of the environment.  “Power of Pearl” examines through the eyes of pearl farmers in Indonesia, Australia, and the Philippines, our changing planet; these are communities on the frontlines of climate changes in the Pacific. The conceptualizing of “Power of Pearl” an inspiring portrait of sustainability took seven years to produce.  Jewelmer, an international luxury brand was established in 1979 by Jacques Branellec and Manoling Cojuangco.  Brought to the fore are the experiences of the people behind Jewelmer, and their resiliency in the throes of Typhoon Haiyan; and their creation of the National Gem of the Philippines, the golden South Sea Pearl.  Sustainable practices uplift a people, and is a reminder of the eternal story of man and sea.  As the pearl is formed, so too is the community spirit and enduring legacy.

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